elphup

Privacy Policy

Last updated: June 18, 2026

Plain English first. Elphup is a kids' learning platform. Children complete adaptive challenges and courses across school subjects. An AI coach gives personalised feedback. Parents track their child's progress via a private dashboard. We store only what's needed to make this work. We never sell it. We never use it for advertising. A parent can ask us to delete everything at any time.

What Elphup Is

Elphup is an adaptive learning platform for children. It delivers quizzes, courses, and exercises across school subjects — tailored to each child's level and pace. An AI coaching layer analyses learning patterns and surfaces personalised insights for both the child and their parent. Parents monitor their child's progress and subject strengths via a private dashboard.

Elphup is a web application (PWA) used by families. It is not a product sold in any app store and has no public user registration — access is by invitation within a family account.

Who This Policy Covers

Parents / guardians — the account holder who signs in with Google and configures the family account.
Children — identified within the parent's account by a chosen display name. Children do not have independent accounts and do not create or control any data.

Because children use this product under direct parental supervision, all data collection for a child is authorised by the parent at account setup.

Data We Collect

From parents

Data	Why
Google account email address	Authentication only. Used to identify the parent account. We do not access any other Google data.
Points awarded to children, with optional reason note	Stored so the parent dashboard can show the full points history.

From children's learning activity

Data	Why
Challenge question, child's answer, correct answer, subject, topic, grade	Powers the AI coaching layer — identifies gaps, adjusts difficulty, and surfaces personalised insights for parents.
Whether each answer was correct, and points awarded	Drives the adaptive difficulty engine and the progress dashboard.
Points balance and daily activity counters	Tracks learning streaks and progress over time.
Points earned (by completing challenges or parent award) with timestamp	Full audit trail so parents can review their child's learning history.

What we do not collect: device identifiers, location data, contacts, photos, microphone or camera input, browsing history, or any biometric data.

How Data Is Used

To deliver adaptive challenges and courses matched to each child's current level.
To power the AI coaching layer — identifying weak topics and generating personalised feedback.
To show the parent dashboard — subject strengths, challenge history, and progress over time.

Data is never used for advertising, sold to third parties, shared with other families, used to build behavioural profiles, or used to train AI models.

AI Coaching & Personalisation

Elphup uses an AI model to generate personalised coaching insights. Only anonymised learning signals are sent to the model — question topic, difficulty level, and whether the answer was correct. No child's name, account details, or personally identifiable information is included in any AI query.

Third-Party Services

Service	What it receives	Purpose
Google OAuth	Parent's Google account email (read-only)	Parent authentication
Microsoft Azure (Table Storage)	All Elphup data, stored in a private subscription	Data storage and hosting
Azure OpenAI	Anonymised learning signals (topic, difficulty, correct/incorrect) — no names, no account data	Personalised coaching insights

No data is sent to advertising networks, analytics platforms, or social media services.

Children's Privacy (COPPA / GDPR-K / India DPDP)

Elphup is designed for children and takes their privacy seriously.

Parental consent is the prerequisite. A child account is created by the parent. No child can create or modify their own account.
No child data is sold or shared. Ever.
No behavioural advertising is directed at children. No advertising of any kind exists in Elphup.
Data minimisation. We collect only what is necessary for adaptive learning and parental progress monitoring.
Right to erasure. A parent can request complete deletion of all family data at any time by emailing privacy@elphup.com. We will delete all records within 30 days.

Data Storage & Security

All data is stored in Microsoft Azure Table Storage under a private subscription.
The parent dashboard is protected by Google OAuth — only the account holder can sign in.
Data is not replicated beyond the Azure region selected at setup.
No data is stored in cookies, browser local storage, or on third-party servers.

Data Retention

Data is retained for as long as the family account is active. Daily activity counters reset automatically at midnight. Challenge history and points logs are retained indefinitely unless the parent requests deletion.

Your Rights

Access — You can view all data for your family account via the parent dashboard.
Correction — Contact us to correct any inaccurate data.
Deletion — Request full account deletion at any time (see Children's Privacy above).

Changes to This Policy

If we make material changes, we will update the "Last updated" date at the top and, where reasonably practicable, notify the parent account holder by email before changes take effect.

Contact

Questions or requests: privacy@elphup.com